$10 million decision to replace 'Australian Made' kangaroo with a new "COVID-19" logo

Australia's iconic kangaroo logo has been sidelined for a heavily stylised image of a gold wattle that looks more like COVID-19 after a recommendation by a panel of prominent business and culture identities.

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The new brand, which cost $10million to create, was unveiled on Tuesday night and will be used to market Australia to the rest of the world.

Australia's Nation Brand Advisory Council, set up by former PM Malcolm Turnbull, recommended scrapping the kangaroo in a report that was adopted by Trade Minister Simon Birmingham.

However, the decision to redesign the iconic logo with the gold blob has shocked and outraged plenty of Australians, with many comparing it to a 3D model of the coronavirus.

 

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Image via 9news 

The council was chaired by mining magnate Andrew Forrest and included Qantas chief executive Alan Joyce, Vogue editor-in-chief Edwina McCann and billionaire Atlassian co-founder Mike ­Cannon-Brookes.

However, the decision to redesign the iconic logo with the gold blob has shocked and outraged plenty of Australians, with many comparing it to a 3D model of the coronavirus.

'Australia's official logo has changed from the Kangaroo to the COVID19 symbol... sorry Wattle,' one person wrote on social media.

'Kangaroo is still better than a symbol of hay fever,' another wrote.

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'The new ''Australian Made'' symbol of the golden wattle is a terrible replacement for the current one of green triangle with the yellow kangaroo,' another person wrote.

'It cost $10m of our money to decide on this change? Leave it or make a new spin on this iconic logo, I say,' another wrote.