Barbie, the world's most iconic doll, is venturing into coding skills in her latest career as a robotics engineer.
The new doll, launched on Tuesday, aims to encourage girls as young as seven to learn real coding skills, thanks to a partnership with the kids game-based computing platform Tynker, toymaker Mattel said.
Introducing the latest Barbie career: Robotics Engineer! With these dolls, girls can imagine coding a world of their own. Shop the Robotics Engineer Barbie now! https://t.co/bi3uLc5po7 pic.twitter.com/ysYup0Ly3T— Barbie (@Barbie) June 26, 2018
Robotics engineer Barbie, dressed in jeans, a graphic T-shirt, denim jacket and wearing safety glasses, comes with six free Barbie-inspired coding lessons designed to teach logic, problem solving and the building blocks of coding.
The lessons show girls, for example, how to build robots, get them to move at a dance party, or do jumping jacks.
Girls need more role models. Let’s inspire the next generation to see themselves in careers underrepresented by women. By encouraging more girls to explore STEM with Robotics Engineer #Barbie, we show them that they can be anything. https://t.co/kRIQ50Ox4Y #YouCanBeAnything pic.twitter.com/aqHFYqDQ6r— Barbie (@Barbie) June 26, 2018
According to US Department of Commerce statistics, only 24 per cent of STEM (Science, Technology, Engineering, Math) jobs were held by women in 2017.
Barbie has held more than 200 careers in her almost 60-year life, including president, video game developer and astronaut.
Tynker co-funder Krishna Vedati said in a statement that the company's mission to empower youth worldwide made Barbie an ideal partner "to help us introduce programming to a large number of kids in a fun engaging way".
© RAW 2018