Undated handout photo issued by Mattel of double Olympic boxing champion Nicola Adams with a one-off first ever boxer Barbie as part of its Shero programme recognising women who inspire girls with their achievements unveiled for International Women's Day. Photo credit Mattel/PA Wire
A trailblazing film director. A snowboarding champion. A pioneering mathematician for NASA. An iconic artist. Barbie is marking International Women's Day by honouring some of the inspiring women of the present and the past.
The brand announced on Tuesday, a day before International Women's Day, that it has chosen 17 modern-day and historic role models to honour with a doll in their likeness.
The 14 new honorees of the brand's "Shero" program include Wonder Woman director Patty Jenkins and Olympic gold medallist Chloe Kim.
Can't express how totally mind blowing and delightful it is to have your childhood favorite resemble you!! Thank you @Barbie, for this incredible honor, and for celebrating all kinds of women, everywhere. What a great way to inspire the girls of tomorrow! pic.twitter.com/X5FteJQltn— Patty Jenkins (@PattyJenks) March 6, 2018
The brand's new "Inspiring Women" series is honouring pioneering aviator Amelia Earhart; celebrated artist Frida Kahlo; and NASA mathematician Katherine Johnson, the NASA mathematician who broke race and gender barriers.
With 86% of US moms worried about the type of role models their daughters are exposed to, we are committed to shining a light on empowering female role models in an effort to inspire more girls.— Barbie (@Barbie) March 6, 2018
Join us by sharing your role models using #MoreRoleModels. #IWD2018 pic.twitter.com/FnEuBsDh23
© AP 2018