Ninja Leaves Twitch

“The Ninja you’re looking for is in another castle,” 
That was the way Twitch announced that Ninja has left the building to exclusively stream on Microsoft’s Mixer platform. reports: "Tyler “Ninja” Blevins — the Fortnite livestreamer and all-around entertainer — had his first exclusive broadcast on Microsoft’s Mixer platform; in the moments before his broadcast officially began, the number of people watching his stream crossed 50,000 and 60,000 people to land, in its first moments, somewhere around 76,000 sets of eyes. (It grew to 80,000 just after Blevins’s first victory.)

Mixer competes with Twitch, YouTube, and Facebook for a relatively narrow share of the livestreaming market. Yesterday, Blevins announced his move to the service, in a tweet that blew up gaming’s corner of the internet; he was leaving behind 14.7 million followers on Twitch, and striking out for a service that, comparatively, nobody knew much about. Blevins is probably the most famous streamer in the world; the fact of his leaving Twitch, which dominates livestreaming, was a very big deal.

So far, the move looks like it has been a success. Today, Blevins streamed from the Red Bull tent at Lollapalooza, the Chicago music festival. While the number of viewers was lower today than the thousands of viewers he pulled in last year, it’s almost double what he’s been finding there for the last several weeks, as Polygon’s Austen Goslin first noted. Even before Blevin’s first stream on Mixer, his channel had found 370,000 paying subscribers, an impressive number for any streamer and one that was not lost on Blevins himself. That said, Mixer is offering two months of free subscriptions to Blevins’ channel to everyone who signs up."

He is the #1 streamer in the world, so this is massive, but it seems his following have done exactly that! reports: "While Twitch removed the purple “partner” check mark next to Blevins’ name as soon as he revealed he was moving to Microsoft’s platform, the rest of his video archive is still up on Twitch, at least for now. That’s just over 900 videos, each with thousands to millions of views.

While the emphasis is usually on the “live” part of live streaming, it’ll be interesting to see what happens to arguably one of the platform’s most notable and prized collections of gaming content. Twitch normally only saves the archived work of Twitch Turbo users for 60 days.

Thanks to a promotion where Microsoft is letting people subscribe to Blevins on Mixer for free for the next month, the streamer has reportedly picked up over 500,000 new subscribers on the platform, which is substantially higher than he had on Twitch according to Twitch Tracker."


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